Gym and fitness studio consulting
Opening a gym or studio, from first idea to opening day.
I’ll be in your corner the whole way. Some of it I handle myself. For the rest, I bring in people I trust.
Four phases.
First ideaOpening day
- 01
Plan
Concept, market, and the financial model, so you know it works before you commit. I’ll work alongside your broker and attorney on site selection and the lease.
- 02
Design and build
Space planning and layout, equipment, ordering and fulfillment, branding, and interior design.
- 03
Presale
The plan that gets members in before the doors open. Meta ads, landing pages, and a sales team trained to close, with text, phone, and email follow-up so no lead goes cold.
- 04
Open
Hiring, systems, the grand opening, and the first 90 days.
I’ve done this my whole career.
I’ve opened my own clubs and franchise studios, and helped launch Club Studio, Sequence Fitness, Max Fitness, In-Shape Health Clubs, and exhale | Salt.
And if the numbers say don’t open, I’ll tell you that too.
Questions owners ask
When should I bring you in?
As early as you can, ideally before you pick a space.
Do you replace my broker, attorney, or architect?
No. I work alongside them and keep every decision tied to the plan and the budget.
Can you help with just one piece?
Yes. Some owners bring me in for the whole process, others just for the financial model or the presale.
Do you work outside Atlanta?
Yes. I work with owners anywhere in the country.
Thinking about opening? Let’s talk before you sign anything.
Tell me where you are and what you’re planning.
Prefer email? justin@kanawyer.com