Experience across
We help founders launch and scale across the full industry, from high-volume big-box gyms to boutique studios, franchise and licensing systems, and premium wellness and recovery concepts.
What we help with
From high-volume big-box gyms to boutique studios to franchise systems, we have built across the full range. We bring the right operators and specialists to every engagement, from class programming to marketing to build-out.
Track record
Experience across
The advisor
Eighteen years inside the business, not beside it.
I am Justin Kanawyer. For eighteen years I have launched, scaled, and systemized premium fitness and wellness brands, including a licensing program grown past seventy locations and a senior operating seat at Club Studio. I work with a small number of founders at a time, hands on, on the decisions that move a concept forward.
Justin KanawyerPrincipal Advisor
Justin Kanawyer has spent more than 18 years building in the fitness industry, across nearly every model it has. He started in personal training with the largest outsourced training company in the country, driving revenue inside 65 In-Shape Health Clubs in California, then went out on his own, owning and operating Max Muscle Sports Nutrition stores in Northern California before exiting profitably.
From there he moved into operating and building concepts of his own. He owned Sequence Fitness in Panama City Beach, Florida, and founded Solcioty Fitness, a high-intensity interval training boutique in Georgia, where he built the franchise model, the systems and processes, and the compliance that allowed it to scale.
He went on to build a group training concept and licensed it past 70 locations, work that led to the brand being acquired by a national fitness operator in 2021. He was then brought on as the first employee and Executive Vice President to launch Club Studio, a new premium brand, where he built the team and the operating systems, helped lead construction and design, opened the first two locations, planned 14 more, and ran presales, recruitment, class programming, vendor relationships, sales and marketing, IT, and performance metrics.
Today he is the founder of Salt Fitness Collective, integrating fitness, wellness, and recovery into a single premium experience, and he advises a small number of founders building in fitness, wellness, and hospitality. The range is the point: high-volume big-box clubs to boutique studios, franchise and licensing systems to the programming on the floor, branding and presales to construction and operations. He has done the work, not just studied it.
Justin lives in Atlanta, Georgia, with his wife Tiffany and their two daughters.
Engagement options
$997
For a specific decision or a sharp second opinion.
$2,500 / month
For founders who want a seasoned partner in their corner every month.
Custom scope
For a full launch, presale, or licensing rollout.
Discovery call
A 15-minute call to get to know you and what you are building. I take on a small number of founders at a time, so I keep these conversations few and focused.
Schedule a Call