Case study · HIIT by LAF
How we took a group training concept to 70+ locations in under two years.
As boutique group training took off, LA Fitness asked us to help them compete. We licensed a complete class format, the technology to run it, and everything needed to open it, all under their brand.
The challenge
Treadmill and floor group training was one of the hottest categories in fitness, and big-box clubs needed an answer. LA Fitness wanted a group training experience of its own that could run the same way in dozens of clubs, and launch fast.
The insight
A great class does not scale on its own. What scales is the system around it: the programming, the technology, the coaches, and the room.
So we licensed the whole system, not just the workouts.
The moves
- 01License a proven class formatA complete group training format, ready to run under the LA Fitness brand.
- 02Deliver it through technologyOur platform pushed class programming to every location. Coaches simply logged in, and each workout was cast to the studio screens.
- 03Certify every coachWe provided the certification materials and certified the coaches ourselves, so every class met the same standard.
- 04Design the roomEquipment selection, studio layouts, and the audiovisual technology, packaged together on the front end.
- 05Support the brandWe helped shape the HIIT by LAF brand members saw on the wall and on the screens.
The results
- HIIT by LAF reached more than 70 locations in under two years.
- One class experience, delivered the same way in every club.
- Every coach trained and certified to a single standard.
- A complete package that made each new studio ready to open.
What this means for your property
Programming, coaching, and design have to be built together to work in more than one room.
When programming arrives on the screen, every class runs the way it was designed.
Members see your name. The system behind it is already proven.
The takeaway
Anyone can write a great workout. Running it the same way in 70 clubs takes a system.