Case study · Fit Life Health Clubs
How we cut cost per lead nearly 40% in 60 days.
Fit Life Health Clubs runs five high-volume clubs across the country. We took over all of their marketing, rebuilt the path from the first ad to a signed membership, and connected every lead straight to the right club.
“He understood our business on day one.”Charlie Lindsey, Owner, Fit Life Health Clubs
The problem
Fit Life's previous marketing reported plenty of activity but little about what was actually driving memberships.
- Leads lived in spreadsheets instead of reaching sales teams automatically.
- A clunky checkout lost members at the moment they were ready to join.
- Reporting tracked clicks, not the path from lead to membership.
- A new Houston location needed a presale that would open with momentum.
The insight
Clicks are not the goal. The number that matters is how many leads become members.
Because we have run clubs ourselves, we showed Fit Life that full path, then built the system to shorten it.
The moves
- 01Run every channel under one planPaid social on Meta, Google, and email marketing, managed together across all five locations.
- 02Own the creative and the offersAds, promotions, and membership offers built to convert, not just to look good.
- 03Rebuild the funnel and checkoutA new website, landing pages, and a membership checkout that makes joining easy.
- 04Connect everything to the CRMOur technology routes each lead straight into the right club's CRM and checkout. No spreadsheets, no lost leads, plus a sales follow-up process built around it.
- 05Report what mattersClear numbers on how leads turn into memberships, not a dashboard to decode.
- 06Run the Houston presaleOur presale playbook, from launch campaign to founding member sign-ups.
“Kanawyer was an absolute game changer for us. They cut our cost per lead by nearly 40% and gave our sales teams the leads they needed. From migrating our CRM and routing leads straight into each club to running our presale playbook, they made it seamless and set our teams up to win.”
The results
- Cost per lead dropped nearly 40% within 60 days, compared with results from their previous marketing partner.
- We helped the Houston location hit its presale goal.
- Every lead now flows automatically to the right club's sales team.
- A faster checkout turns more ready buyers into members.
What this means for your property
Marketing works best when it is judged by how leads become members, not by activity.
Every spreadsheet and clunky checkout step costs you members you already paid to reach.
A presale should follow a tested plan, so opening day starts with members, not hope.
The takeaway
Marketing and sales are one system. When they work together, every dollar brings in more members.